Thursday, March 12, 2009

Nooka x DDC Lab

Nooka Inc. and fashion retailer DDCLAB have come together to create a truly unique collaborative watch to be released in March 2009. DDCLAB’s design studio, DDC USA, has released a custom, silver reflective fabric as a part of its 2008-2009 fashion line. This custom fabric is used on the band of the watch, stitched with a bright red; the watch is also equipped with Nooka’s ZOT Classic Night face. Limited quantities of the collaboration will be available.


DDCLAB is a unique fashion brand which carries innovative, technologically conscious clothing and accessories. The store was launched in 1998 by Roberto Crivello and Savania Davies-Keiller, owners of the exclusive design Studio DDC USA. Known for strength in fabric coursing and the ability to earmark technologies that are new to the market as well as those that are not even on radar, DDC USA works very closely with mills to develop and build upon innovative technologies. DDCLAB’s style is simple yet modern and futuristic, with an emphasis on technology and materials. With two stores currently in New York City, DDCLAB and Nooka proudly share a close relationship as well as shared design concepts and values.

only 100 pieces produced, and available exclusively at ddclab for a short time.

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