Saturday, January 24, 2009

Estate LA x Gatorade

We know the good folks at Estate LA have been producing some heat for a while now... actually it is a little more than heat, they have proved to be one of the most innovative fashion labels of today. This collaboration with Gatorade is something special...

First up, you may have seen the 'What's G' Gatorade commercial floating around the internet recently (with Weezy narrating haha)...



Estate LA have taken this campaign beyond 'some next level shit' this time! Their collab with Gatorade is one if the best I have seen!

First check the dope case...

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As you open up the case there is a G book explaining the what exactly G is...

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Remove the top layer and there is an Estate X Leroy Jenkins X Gatorade hat, a Leroy X Gatorade shirt, a pair of Bose x Gatorade noise canceling headphones,and a Gatorade Ipod touch with a message from... Michael Jordan!

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...and for a hard day on the court, you can cool down with some refreshing Gatorade products!

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